Homework III: Tactics and Resources
There are three parts to this assignment, all three need to be completed for full credit.
For part 1 review the six categories of tactical plans (product and service tactics; process tactics; standards and evaluation tactics; organizational and structural tactics; marketing and sales tactics; and customer tactics) on pp. 179-181 of Barksdale and Lund. Identify 3 tactics that you will be using in your strategic plan, and complete the table below.
NOTE: Here’s a write-up on the difference between metrics and measures. You will need this information to finish this assignment. Measures vs Metrics for Marketing.docx