1) Based on the readings and your own experience, where do entrepreneurs’ find opportunities? Where should we be looking (and, maybe, how should we be looking)?

2) Consider the story of Jim Poss in the HBR article (“How Entrepreneurs Find Opportunity”) — how important is it that entrepreneurs question their assumptions?

3) What do you think of the “Ice House Opportunity Discovery Canvas” and the process it describes? It is missing anything? Why do you think it places such a strong focus on talking to potential customers?


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