Overview: Think of your team as organizational consultants. Your goal is to improve organizational performance by helping leaders address the â€œpeopleâ€ issues. (the OB issues!) You will examine a case study and develop recommendations for the organization to address the problems identified.
The main objective of the Case Study Project is to provide students with an opportunity to:
(1) Develop an in-depth understanding of an organization through case research
(2) Develop consultancy skills in data gathering, analysis, and oral presentation
For this project, your team is required to develop a paper in which you report on your findings and recommendations.
Your case presentation and paper should follow this general format:
The Problem Statement
The problem statement should be a succinct statement of the main issue in the case. Be sure to separate the main issue (or “root cause,” as W. Edwards Deming would label it) from symptoms of the problem. Try to make the statement in one sentence and clearly label it in your case analysis. If I can’t find it, you didn’t state it. In my experience of grading hundreds of cases, the more focused the problem statement, the more focused the analysis. These cases are often complex; you must identify the main issue and focus your problem solving on it. You will show (later in your analysis) how solving this main issue will address other aspects (and/or symptoms) of the problem.
The alternatives should directly relate to the problem statement. They can be creative, yet you must do a feasibility assessment of each. Pay attention to factors such as time, cost, and possible negative consequences. If you have a lengthy list of alternatives, prune them to your best 4 or 5. You might also combine alternatives to produce a feasible set for analysis. In brainstorming alternatives, be sure to integrate material from the course (readings, lectures, and other material).
Your analysis should relate directly to the alternatives. Scrutinize each alternative in terms of its pros and cons. In behavioral situations, it is rare that an alternative will have no negative consequences. Evaluate each in terms of strengths and weaknesses. Be willing to state the weakness of your alternative (even if it is your “favorite”). In this evaluation, be sure to integrate material from the course (readings, lectures, and other material).
Your decision should flow directly from the analysis above. It should be clear that one (or sometimes more) alternatives are preferable because they have more strengths and fewer weaknesses. If you have done an honest assessment, one course of action should emerge as the best, even in very difficult case situations where there seems to be no way out of difficult circumstances. The decision should be stated clearly; it should flow from the analysis; and it should be the most feasible of the set evaluated in the analysis section. In justifying your decision, be sure to integrate material from the course (readings, lectures, and other material).
Your action plan should be the implementation of the decision above. How will your decision be put into action? These recommendations should be clear; they should be practical; and they should take into account your earlier assessments of time, costs and possible negative consequences. Contingency plans (at least one) should be presented and ready in the event that the first course of action fails. These plans should also take into account time and cost factors. Your action plan is also an excellent place to integrate material from the course (readings, lectures, and other material).
Cite Sources (including the text book, plus journal articles, other books as examples)
Please use APA style.
Examples of APA Style:
In the text of the written project:
According to Jones (1998), APA style is a difficult citation format for first-time learners . . . .
In the reference list at the end of the written project:
Author, A. A., Author, B. B., & Author, C. C. (Year). Title of article. Title of Periodical, volume number(issue number), pages.
Author, A. A. (Year of publication). Title of work: Capital letter also for subtitle. Location: Publisher.
Please include organizational chart, copies of surveys, interview questions, pictures of cultural artifacts, interview transcripts, tables of survey results (e.g., mean scores), as examples.
Stategic Leadership at Coca Cola: Itâ€s the Real Thing â€“ Preview of case online at:
Scandura, T. A. (2019). Essentials of Organizational Behavior. Thousand Oaks: SAGE Pulications, Inc.