Brand Extension

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Choose a product write a 5 page paper discussing how you would
create a brand extension of that product. Include your rationale for the brand extension.
Areas to include:
Brand (to include a brief background)
Extension idea
Ration/justification or need for the new idea relate the idea back to the company’s mission
statement
Target market
Marketing/launch strategy (to include pricing and channel strategy)
Ethical considerations

Sample Solution

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